Brand positioning strategy and copywriting/content optimization for two website relaunches that continue to elevate this spectacular and iconic Tofino, BC brand. Ongoing development/execution of web content, blog, e-newsletter, tourism articles, guest communications, and social media strategy.
Website redesign and relaunch to a Wine Direct platform—a wine industry focussed e-commerce interface—including refreshed brand positioning/content and creative direction on a lifestyle photo shoot. This comprehensive project included an elevated front-end guest user experience, digital marketing relaunch, and an overhaul of member communications, supporting collateral materials, and advertising campaigns.
Website migration and two back-to-back relaunches to a more mobile responsive platform, including refreshed brand positioning, lifestyle/renovation photo shoot, and a video production. This comprehensive project included a revamped front-end guest user experience, back-end member dashboards and CMS interface, overhaul of member communications/collateral materials, and the launch of a new mobile app.
Rebrand and website platform relaunch for this top Vancouver mortgage brokerage, including logo, website, opt-in lead magnet, e-newsletter, and all supporting collateral and digital touch-points.
Developed a brand strategy for this top TD Wealth Advisor Team, including website relaunch, LinkedIn profile overhauls, supporting collateral/client presentation material, and a team photoshoot.
Brand strategy, positioning, and copywriting to elevate this panoramic, waterfront Vancouver, BC restaurant brand, including two website relaunches and ongoing digital/e-newsletter communications.
Engaged with this top TD Wealth Advisor to develop a brand strategy, including the relaunch of her website interface, LinkedIn profile, and development of supporting collateral material.
Refresh brand positioning and redesign/relaunch of website, including secure member dashboard interface. Roll-out of new look/feel and brand voice in all related digital touch-points and communications for this legendary, private Vancouver golf and tennis club.
Website migration and relaunch of this historic, Vancouver racquets and athletics club to a mobile responsive platform, including refreshed brand positioning and video production. This comprehensive project included a revamped front-end guest user experience, back-end member CMS interface, update of member communications, and the launch of a new mobile app.
Assisted team in developing brand strategy for next phase of growth for this health-centred, natural energy supplement, including updated branding, packaging, website relaunch, the launch of a new flavour profile, and the ongoing writing and coordination of press releases, blog and digital communications.