Brand refresh and platform relaunch of this historic, Toronto lakefront, multi-sport recreation and social club; built around a collaborative, elevated brand strategy. This extensive project included an improved public/future member user experience, a streamlined and secure current member interface, and updated member communications.
Brand strategy and model to support the launch of the inaugural She Walks Canada—a national movement to celebrate the journey to sobriety through a virtual 7,315 km walk across Canada. From logo concepts to countdown clock, we worked closely with the She Walks Canada team to develop this ground-breaking platform, including an interactive participant map […]
Website redesign and relaunch for this iconic community landmark, including refreshed brand positioning and an elevated user-experience via a custom back-end CMS build to interface available programs with Vancouver Board of Parks and Recreation registration system.
Brand positioning strategy and copywriting/content optimization for two website relaunches that continue to elevate this spectacular and iconic Tofino, BC brand. Ongoing development/execution of web content, blog, e-newsletter, tourism articles, guest communications, and social media strategy.
Website redesign and relaunch to a Wine Direct platform—a wine industry focussed e-commerce interface—including refreshed brand positioning/content and creative direction on a lifestyle photo shoot. This comprehensive project included an elevated front-end guest user experience, digital marketing relaunch, and an overhaul of member communications, supporting collateral materials, and advertising campaigns.
Website migration and two back-to-back relaunches to a more mobile responsive platform, including refreshed brand positioning, lifestyle/renovation photo shoot, and a video production. This comprehensive project included a revamped front-end guest user experience, back-end member dashboards and CMS interface, overhaul of member communications/collateral materials, and the launch of a new mobile app.
Worked with the LeapZone Strategies team to develop brand strategy and program infrastructure for this leadership training company focussed on entertainment/media. Developed brand positioning and voice, as well as content for website, e-book, and supporting collateral material.
Developed brand strategy for a Vancouver branch of Richardson Wealth—Canada’s largest independent wealth management firm—including website relaunch, design of new collateral materials, and a team photo shoot.
Developed a brand strategy for this top TD Wealth Advisor Team, including website relaunch, LinkedIn profile overhauls, supporting collateral/client presentation material, and a team photoshoot.
Brand strategy, positioning, and copywriting to elevate this panoramic, waterfront Vancouver, BC restaurant brand, including two website relaunches and ongoing digital/e-newsletter communications.