The Boulevard Club

Brand refresh, elevated brand strategy and platform relaunch of this historic, lakefront, Toronto multi-sport recreation and social club for 4,500+ members. This extensive, collaborative project included an improved public/future member user experience, a streamlined and secure current member interface, and updated member communications.

She Walks Canada

From the initial brand model/strategy and logo concepts through an interactive website, we worked closely with the She Walks Canada team to develop this ground-breaking platform to support sober and sober-curious participants’ journey to sobriety. The 2022 launch goal was for Canadian participants to virtually walk 7,315 kms across Canada. The community ended up walking […]

Roundhouse Community Arts & Recreation Centre

Website redesign and relaunch for this iconic community centre landmark, including refreshed brand positioning and an elevated user-experience via a custom back-end system built to improve user registration for the average of 750 programs each season. The website interfaces available programs with the Vancouver Board of Parks and Recreation registration system; the first and only […]

Pacific Sands Beach Resort

Brand positioning strategy and copywriting/content optimization for two website relaunches that continue to elevate this spectacular and iconic Tofino, BC brand. Ongoing development/execution of web content, blog, e-newsletter, tourism articles, guest communications, and social media strategy.

Unsworth Vineyards

Website redesign and relaunch to a Wine Direct platform—a wine industry focussed e-commerce interface—including refreshed brand positioning/content and creative direction on a lifestyle photo shoot. This comprehensive project included an elevated front-end guest user experience, digital marketing relaunch, and an overhaul of member communications, supporting collateral materials, and advertising campaigns.

Jericho Tennis Club

Website migration and two back-to-back relaunches to a more mobile responsive platform, including refreshed brand positioning, lifestyle/renovation photo shoot, and a video production. This comprehensive project included a revamped front-end guest user experience, back-end member dashboards and CMS interface, overhaul of member communications/collateral materials, and the launch of a new mobile app.

The Ready Zone

Worked with the LeapZone Strategies team to develop brand strategy and program infrastructure for this leadership training company focussed on entertainment/media. Developed brand positioning and voice, as well as content for website, e-book, and supporting collateral material.

JSK Partners – Richardson Wealth

Developed brand strategy for a Vancouver branch of Richardson Wealth—Canada’s largest independent wealth management firm—including website relaunch, design of new collateral materials, and a team photo shoot. 

Longview Wealth Management – TD Wealth

Developed a brand strategy for this top TD Wealth Advisor Team, including website relaunch, LinkedIn profile overhauls, supporting collateral/client presentation material, and a team photoshoot.

LIFT Bar Grill View

Brand strategy, positioning, and copywriting to elevate this panoramic, waterfront Vancouver, BC restaurant brand, including two website relaunches and ongoing digital/e-newsletter communications.