Website redesign and relaunch for this iconic community landmark, including refreshed brand positioning and an elevated user-experience via a custom back-end CMS build to interface available programs with Vancouver Board of Parks and Recreation registration system.
Brand positioning strategy and copywriting/content optimization for two website relaunches that continue to elevate this spectacular and iconic Tofino, BC brand. Ongoing development/execution of web content, blog, e-newsletter, tourism articles, guest communications, and social media strategy.
Website redesign and relaunch to a Wine Direct platform—a wine industry focussed e-commerce interface—including refreshed brand positioning/content and creative direction on a lifestyle photo shoot. This comprehensive project included an elevated front-end guest user experience, digital marketing relaunch, and an overhaul of member communications, supporting collateral materials, and advertising campaigns.
Website migration and two back-to-back relaunches to a more mobile responsive platform, including refreshed brand positioning, lifestyle/renovation photo shoot, and a video production. This comprehensive project included a revamped front-end guest user experience, back-end member dashboards and CMS interface, overhaul of member communications/collateral materials, and the launch of a new mobile app.
Worked with the LeapZone Strategies team to develop brand strategy and program infrastructure for this leadership training company focussed on entertainment/media. Developed brand positioning and voice, as well as content for website, e-book, and supporting collateral material.
Rebrand and website platform relaunch for this top Vancouver mortgage brokerage, including logo, website, opt-in lead magnet, e-newsletter, and all supporting collateral and digital touch-points.
Developed brand strategy for a Vancouver branch of Richardson Wealth—Canada’s largest independent wealth management firm—including website relaunch, design of new collateral materials, and a team photo shoot.
Developed a brand strategy for this top TD Wealth Advisor Team, including website relaunch, LinkedIn profile overhauls, supporting collateral/client presentation material, and a team photoshoot.
Brand strategy, positioning, and copywriting to elevate this panoramic, waterfront Vancouver, BC restaurant brand, including two website relaunches and ongoing digital/e-newsletter communications.
Engaged with this top TD Wealth Advisor to develop a brand strategy, including the relaunch of her website interface, LinkedIn profile, and development of supporting collateral material.