Brand strategy and model to support the launch of the inaugural She Walks Canada—a national movement to celebrate the journey to sobriety through a virtual 7,315 km walk across Canada. From logo concepts to countdown clock, we worked closely with the She Walks Canada team to develop this ground-breaking platform, including an interactive participant map and virtual meeting programs to encourage community support.
We engaged Joyride Branding to help us create an online platform to engage and empower women changing their relationship with alcohol. Joyride expanded our vision to develop the framework for a 7,315 km virtual walk across Canada; the She Walks Canada brand; community-building strategies; and a website that beautifully illustrates our vision. We ended up achieving 3X our goal at 22,267 kms along with numerous other successful benchmarks. The Joyride Branding team supported us the whole way and continues to provide excellent post-launch technical and brand strategy assistance. We look forward to continuing our relationship with Joyride as we grow the She Walks Canada brand.
