Who we help

She Walks Canada

Brand + Website Platform

From the initial brand model/strategy and logo concepts through an interactive website, we worked closely with the She Walks Canada team to develop this ground-breaking platform to support sober and sober-curious participants’ journey to sobriety. The 2022 launch goal was for Canadian participants to virtually walk 7,315 kms across Canada. The community ended up walking 3 times across Canada—22,267 KMs.

In year two, 2023, we opened up registration to the world and set a goal to circumnavigate the globe 40,075 kms, complete with an interactive global map. The worldwide community went above and beyond, walking 44,058 KMs.

The 2024 platform is community focussed with walk leaders in 30+ towns and cities across Canada and the U.S. leading over 230 Community Walks, which is facilitated by an automated back-end system we built to manage walk registrations, logistics, and communications.

Lindsay Sutherland Boal - Founder

Photo credits: Gaetz Photography and She Walks Canada

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