I knew my online presence was important. I wrote my own materials using TD’s templates, but it didn’t really capture ‘me’ or what I did. I know my strengths, but writing it succinctly is a whole different ballgame. When Susie and I sat down to talk about my personal brand strategy, she asked me questions like she was a prospect and somehow, took what I said, and turned into words and phrases that speak to the ideal clients I want to work with. Susie made it easy for me.